chf-lead.jpg
CHF_Website.jpg
Our main goals for the homepage were to demonstrate local impact, proof of results, and drive visitors to patient stories. Our discovery showed that engagement with patient stories increased donations. We incorporated video into the hero image a
On the Community Outreach page , I created a series of icons with number counters to attract viewers' attention towards CHF's impact.
The Get Involved page was one of many that invited the viewer to take action or dig deeper into the site's narrative.
We got to have fun presenting the different ways in which viewers can fundraise for CHF.
Infographics proved to be a useful tool for sharing the local impact made by CHF.
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